Hey, I’m Renick. I scale brands with intention.

I own the strategy and the numbers; you own the vision. Full-funnel Amazon growth across SP, SB, SD, and DSP — built around TACoS, organic rank growth, and BSR stability.

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Renick Andrews

Approach

I don’t optimize ads in isolation. I design strategy that supports profitability, organic rank growth, and long-term scale.

  • Full-funnel strategy across SP, SB, SD, and DSP
  • Rank-driving vs efficiency-driving campaign structure
  • SQPR-led market analysis
  • Reduce wasted spend using custom reports and isolation strategies
  • Product-specific strategies by product lines: CPG vs Durable
  • LTV-driven TACoS instead of short-term ROAS chasing

Portfolio Projects

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Full-Funnel Amazon Ads System

Built and managed enterprise-level strategy across SP, SB, SD, and DSP — balancing growth vs efficiency using TACoS, rank signals, and incrementality.

Deliverables: Funnel architecture, budget allocation model, SQPR-led keyword mapping, DSP audience layering, rank defense, and custom measurement.

$5M+ MONTHLY SPEND
SQL

AMC NTB Keyword Attribution

Built a custom AMC query to measure New-to-Brand orders and sales at keyword + match-type level — enabling true acquisition optimization.

VC

Vendor Central & EU Marketplace Economics

Managed Vendor Central performance with a focus on COGS-based growth — the metric that reflects true brand revenue. Amazon retail prices fluctuate and don’t represent brand-side profitability.

Highlight: 31%+ YoY growth in COGS.

Full project list (A+ Content + Brand Store, Shopify website build, catalog approvals & appeals) → Projects